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CAPPY
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STUDIO X EMEA / WPP
Cappy, Europe's Minute Maid counterpart, has always been synonymous with joyous families, delightful breakfasts, and... orange juice.
It was in this scenario that we should launch their new lemonade flavours and position them as the perfect company for weekday lunches. Yep, right in the moment when people turn the autopilot mode on and scroll down their phones to forget about their boring routines.
But sometimes all you need to break this autopilot mode is a little push. Or a little kick.
Introducing: The Citrus Kick Effect
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