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FILA
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AGENCY ↴
FLAGCX / CUBOCC
There is no way back. Face your fate. Be the monster.
To launch the new Fila running shoes, we developed a campaign that brings storytelling to a product that is usually all about rational and functional benefits.
Inspired by the tale of ZIMWI, a mythological African legend that named the shoe, we created a short film that tells the story of a boy that is scared into learning how to run.
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