TRENDT - Edu Macedo

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TRENDT

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AGENCY ↴
FREELANCER

For TRENDT, Renan Serrano’s latest collection, we developed the brand concept, art direction, and UX for a conceptual e-commerce experience. From the beginning, the intention was to keep everything minimal and sophisticated. We used generous negative space, precise typography, and clean compositions to let the pieces breathe and to highlight the lightness, movement, and fluid drape of the fabrics.

The digital experience was built to feel as refined as the collection itself. Effortless silhouettes, careful construction, and proprietary fabric technology guided every visual and interaction decision. More than just presenting products, the goal was to create an environment that feels calm, elevated, and distinctly Brazilian in its contemporary expression.

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MY ROLE ↴
CREATIVE CONCEPT / ART DIRECTION / VISUAL DESIGN / UX/UI