Uber Eats | Goya - Edu Macedo

003

UBER EATS

©

AGENCY ↴
OGILVY SPAIN

Uber Eats goes far beyond food: through the app you can order just about anything. Well, almost anything. And we believe that this ‘almost almost anything’ is exactly the sweet spot.

Because while it may seem like being able to order absolutely anything would solve all our problems, the truth is we don’t control everything – and sometimes things don’t turn out the way we expect.

Building on the global platform “Get Almost Almost Anything,” we created a brand campaign 100% tailored to the Spanish audience – full of storytelling and cultural references, ranging from the Goya Awards and Goya’s paintings to the infamous failed restoration of the Ecce Homo in Borja, and even the instant classic “Montoya, por favor!”.

And to top it off, starring one of Spain’s most beloved and iconic figures: Antonio Banderas.

—
MY ROLE ↴
CREATIVE CONCEPT / ART DIRECTION / VISUAL DESIGN