Getty Images | Endless Stories

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ENDLESS STORIES

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AGENCY ↴
ALMAPBBDO BRAZIL

After many successful campaigns, Getty Images aimed to take its concept, Endless Possibilities, to the next level.

The challenge was clear: How can we demonstrate that, with Getty Images, you have limitless creative freedom to create anything you can imagine?

Our idea: If you can produce entertainment content that engages people, you can truly do anything. We just need to find an outstanding story and the right footage and photos. Good luck with that!

To publicize the more than 250 million images and videos in Getty Images’ editorial archive, we created a short film and an interactive video — made entirely from our content (600 archive files) — about the stories that unfolded in parallel with the Fight of the Century. Through tense 15 rounds, the fighters delivered some of the best punches the world has ever seen. But that’s not the only thing that happened on March 8.

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MY ROLE ↴
CREATIVE CONCEPT / ART DIRECTION / VISUAL DESIGN / UX/UI