Mondelez | Oreo x Xbox

004

OREO/XBOX

©

AGENCY ↴
SAATCHI & SAATCHI GERMANY

We were given an exciting challenge by Mondelez Europe: to announce a partnership between OREO and Xbox. They challenge Saatchi & Saatchi Germany to create an idea that would not only connect with the gaming community but also resonate with a wider audience.

Our team drew inspiration from Xbox's iconic gamepad buttons and transformed OREO cookies into a gaming experience. It wasn’t just about introducing new designs; we aimed to push the boundaries further.

That’s why we made a groundbreaking decision – to feature not one, but six different embossments on the cookies.

These unique designs allowed players to create cheat codes. The cheat codes unlocked a range of thrilling prizes, including exclusive in-game content for popular Xbox franchises and even personalized gaming consoles.

It was a privilege to help the team bring this idea to life.

—
MY ROLE ↴
ART DIRECTION / VISUAL DESIGN