ACD&AD
EDU MACEDO
I’m a multidisciplinary Creative Designer and Art Director with 15+ years of experience across different markets, from Brazil to Germany and now Spain, creating local and global campaigns, visual design systems, and brand experiences for clients like Coca-Cola, Oakley, Fila, Oreo, Getty Images, Volkswagen, Havaianas, and most recently, Uber. Throughout my career, I’ve collaborated with top-ranked agencies such as AlmapBBDO, R/GA, Saatchi & Saatchi Germany, and Ogilvy Spain, earning recognition from Cannes Lions, D&AD, among others. This portfolio brings together some of the projects I’m most proud of, created with incredible teams during my time as a Senior Designer & Art Director. Hope you enjoy them!
SELECTED
WORK—©
2010 — 2026
↴
ABOUT
(ME)
ACD* [SR. DESIGNER // SR. ART DIRECTOR]
BASED IN BARCELONA, SPAIN // AVAILABLE WORLDWIDE
I'M VISUAL
A STORYTELLER
I’m glad you’re still here. So here’s a bit more about my story.
Everything started when I was 13, absolutely sure I’d become a pro skateboarder. That didn’t happen, of course… but skateboarding ended up shaping how I see the world. It pulled me into street culture, then streetwear, and from there into graphic design, photography, filmmaking, and eventually advertising. In fact, I was the co-founder of a skateboarding brand for 10 years.
What started as curiosity slowly turned into a career. I’ve been working with ideas, culture, and craft ever since, creating projects locally and globally for brands like Coca-Cola, Havaianas, Oreo, Getty Images, Oakley, Volkswagen, and more recently, Uber.
Along the way, I’ve collaborated with great people at AlmapBBDO, R/GA, Saatchi & Saatchi Germany, and Ogilvy Spain. Some of that work was recognized by Cannes Lions, D&AD and The One Show, and one project, Endless Stories, was selected to become part of the MoMA’s permanent collection.
Beyond design, I’m super curious about philosophy, psychology, and emerging technologies like blockchain, Web3, and the ways AI is expanding creative possibilities.
I’m always happy to collaborate with people who care about culture, craft, and meaningful ideas. If this sounds like your kind of place, I’d love to connect and have a conversation.
Oh, and in recent years I’ve been lucky to work closely with my creative soulmate, Leo Marçal. You can check his LinkedIn and explore some of our work together in our shared portfolio.
WORK
EXPERIENCE
INDEPENDENT CREATIVE ─ (PRESENT)
• Creative Direction (hands-on)
• Art Direction
• Graphic Design
• Digital Design
• Scalable visual systems
OGILVY 🇪🇸 (2023/2025)
─ SENIOR ART DIRECTOR
SAATCHI & SAATCHI 🇩🇪 (2022/2023)
─ SENIOR ART DIRECTOR
R/GA 🇧🇷 (2020-2021)
─ ASSOCIATED CREATIVE DIRECTOR
ALMAPBBDO 🇧🇷 (2016/2020)
─ SENIOR ART DIRECTOR
AWARDS
& PUBLICATIONS
♦ MoMA
Endless Stories - Part of MoMA’s Permanent Collection
♦ CANNES LIONS
Gold Lion - Film
Gold Lion - Direct: Sectors - Food & Drink
Gold Lion - Direct: Culture & Context - Social Behaviour
Gold Lion - Use of Branded Content for Digital or Social
Gold Lion - Social & Influencer Social
Silver Lion - Entertainment
Silver Lion - Film Craft, Editing
Silver Lion - Entertainment Lions for Gaming
Silver Lion - Direct: Data & Technology - Gaming
Bronze Lion - Film Craft, Script
Bronze Lion - Design
Bronze Lion - Digital Craft
Bronze Lion - Excellence in Brand Experience
Shortlist - Digital Craft
Shortlist - Design Lions
♦ ONE SHOW
Silver - film
Silver - interactive
Bronze - online video
Bronze - interactive, craft writing
Bronze - digital design
Merit - online video
Merit - integrated
Merit - craft -web ux
Merit - moving image
Merit - craft/writing
Merit - craft -web ux/experience
Merit - craft/editing
Merit - short form video
♦ CLIO
Gold - Film, short form
Gold - branded entertainment, film
Silver - branded content, film
Silver - film technique, editing
Silver - digital/mobile
♦ ADC
Gold - film
Silver - craft
Silver - interactive video
Bronze - branded content
Bronze - integrated
Merit - mobile website
♦ FIAP
GP Film
Gold - Film
Gold - Film Craft, Editing
Gold - Film Craft, Content
Silver - Digital Craft
♦ D&AD
Graphite Pencil - film
Graphite Pencil - brand entertainment
Graphite Pencil - websites & Apps
Wood Pencil - digital Marketing
Wood Pencil - digital design
In Book - Creative Use of Technology
Shortlist - User Interface Design
Shortlist - User Experience Design
Shortlist - Use of Press & Outdoor
Shortlist - Writing for Film Ad
Shortlist - Writing for Digital Marketing
Shortlist - Integrated Digital Campaigns
Shortlist - Direct Response/Digital
♦ NEW YORK FESTIVAL
First prize - film/ interactive
First prize - branded content/editing
Second prize - film/ online
Second prize - branded content/script
Second prize - branded content/film
Second prize - film craft/ editing
Second prize - film craft/ script
Third prize - digital
Third prize - digital/ux
Third prize - digital/e-commerce
Finalist - digital/use of medium
♦ EL SOL
Gold - film (el sol);
Gold - activation (el sol);
2 Golds - digital (el sol);
Silver - intergrated (el sol);
Silver - branded content (el sol);
Silver - craft (el sol);
Bronze - inovation (el sol);
♦ EL OJO
Gold - Film
3 Golds - Digital
2 Golds - Content
Gold - Integrated campaign
2 Golds - Digital Craft
Gold - Design
2 golds and 1 Bronze - Craft
Gold and Bronze - Media
Bronze - Experience
♦ ONE SCREEN SHORT FILM
Winner - Branded Entertainment
♦ SHOTS
Bronze - Online film of the year
♦ EFFIE
Bronze - Foods
♦ LIA
Gold - Branded entertainment
Silver - Film
Silver - Digital, B2B
Silver - Digital, Copywriting
Bronze - Digital, Content
2 bronzes - Non Traditional
Bronze - Film Craft, Editing
♦ CCSP
Gold - film craft/ editing
Gold - film
Gold - digital
Silver - branded content
Silver - copywriting/digital
Bronze - intaegrated
Bronze - digital
Bronze - digital
♦ WAVE
GP - Digital
Gold - Digital Craft
Gold - Film
Gold - Film Craft
Silver - Digita Craft
♦ CRISTAL AWARDS
Gold - film
Gold - branded content
Silver - digital
♦ SHARK AWARDS
Gold - Editing (shark awards);
Silver - Writing/idea (shark awards);
Bronze - Direction (shark awards);
♦ FWA
Site of the day
♦ AWWWARDS
Site of the day
♦ AICP AWARD
Advertising excellence/international
♦ WARC - THE CREATIVE 100
49º most awarded campaign of 2018
67 most awarded campaign of 2019
©2026
SAY HELLO ☺
EDUARMACED@GMAIL.COM