EDU MACEDO

■ Hello there! I’m a multidisciplinary Creative with extensive experience in Design, Art Direction, and Brand Experiences. Over the past 18 years, I’ve sharped my skills across diverse cultures ─ from Brazil to Germany and now in Spain ─ creating visually impactful and culturally resonant work.

■ I’ve had the privilege of collaborating with top-ranked agencies like AlmapBBDO, R/GA, Saatchi & Saatchi and receiving awards such as D&AD and Canne Lions. Here’s a collection of the projects I’m most proud of, developed with amazing people during my time as a Senior Art Director. I hope you enjoy them! 

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Scroll down for a sneak peek

SAY HELLO ☺
eduarmaced@gmail.com

OO1

PROJECT

.Getty Images
.AlmapBBDO

MY ROLE

.Concept
.Art Direction
.Visual Design
.UX / UI

OO2

PROJECT

.Oreo / Xbox
.Saatchi & Saatchi

MY ROLE

.Art Direction
.Visual Design

OO3

PROJECT

.Fila
.CUBOCC/FLAGCX

MY ROLE

.Art Direction
.Visual Design
.UX / UI

OO4

PROJECT

.Getty Images
.AlmapBBDO

MY ROLE

.Concept
.Art Direction

OO5

PROJECT

.Volkswagen
.AlmapBBDO

MY ROLE

.Concept
.Art Direction
.Visual Design
.UX / UI

OO6

PROJECT

.TREND T

MY ROLE

.Concept
.Art Direction
.Visual Design
.UX / UI

OO7

PROJECT

.FILA
.CUBOCC/FLAGCX

MY ROLE

.Concept
.Art Direction
.Visual Design
.UX / UI

OO9

PROJECT

.Posters
.Estudio Cora
.AlmapBBDO

MY ROLE

.Concept
.Art Direction
.Visual Design
.Lettering

OO8

PROJECT

.Capital SKT
.Estudio Cora

MY ROLE

.Concept
.Art Direction
.Visual Design

O1O

PROJECT

.HP
.AlmapBBDO

MY ROLE

.Concept
.Art Direction
.Visual Design
.UX / UI

O11

PROJECT

.OAKLEY
.CUBOCC/FLAGCX

MY ROLE

.Art Direction
.Visual Design
.UX / UI

■ I'm so glad you're still here! I’d love to tell you a bit more about myself. I’m a multidisciplinary designer and art director with 18 years of experience, helping to turn all kinds of complex challenges into work that not only stands out but really resonates with people. My expertise ranges from typography and semiotics to new technologies, and I have a passion for blending creative concepts with stunning visuals.

But my curiosity doesn’t stop at design ─ I’m equally fascinated by philosophy, psychology, and the exciting world of emerging technologies such as blockchain, Web3, and AI. This curiosity has inspired me to work on amazing global campaigns for brands like Coca-Cola, Oreo, Getty Images, and Volkswagen, and I can’t wait to see where it leads me next!

■ I’ve been lucky enough to collaborate with top-ranked agencies like AlmapBBDO, R/GA, Saatchi & Saatchi, and I’ve even picked up a few awards along the way, including D&AD and Cannes Lions. One of my proudest moments was contributing to Getty Images' 'Endless Stories,' which is now part of MoMA’s Permanent Collection ─ what an honor!

I'm looking for new opportunities where I can elevate the quality of the craft, lead and inspire a team across all creative disciplines, and build strong relationships with clients.

If you’re interested in my advertising work, feel free to check out my portfolio with my creative partner at EDU&LEO.WTF

WORK
EXPERIENCE

OGILVY ─ Spain
─ SENIOR ART DIRECTOR
2023-Currently

SAATCHI & SAATCHI ─ Germany
─ SENIOR ART DIRECTOR

R/GA ─ Brasil
─ ASSOCIATED CREATIVE DIRECTOR

ALMAPBBDO ─ Brasil
─ SENIOR ART DIRECTOR

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LINKEDIN

CLIENTS
I'VE WORKED WITH

AWARDS
& PUBLICATIONS

♦ MoMA
Endless Stories - Part of MoMA’s Permanent Collection

♦ CANNES LIONS
Gold Lion - Film
Gold Lion - Direct: Sectors - Food & Drink
Gold Lion - Direct: Culture & Context - Social Behaviour
Gold Lion - Use of Branded Content for Digital or Social
Gold Lion - Social & Influencer Social
Silver Lion - Entertainment 
Silver Lion - Film Craft, Editing 
Silver Lion - Entertainment Lions for Gaming
Silver Lion - Direct: Data & Technology - Gaming
Bronze Lion - Film Craft, Script
Bronze Lion - Design
Bronze Lion - Digital Craft
Bronze Lion - Excellence in Brand Experience
Shortlist - Digital Craft
Shortlist - Design Lions

♦ ONE SHOW
Silver - film
Silver - interactive
Bronze - online video
Bronze - interactive, craft writing
Bronze - digital design
Merit - online video
Merit - integrated
Merit - craft -web ux 
Merit - moving image
Merit - craft/writing
Merit - craft -web ux/experience
Merit - craft/editing
Merit - short form video

♦ CLIO
Gold - Film, short form
Gold - branded entertainment, film
Silver - branded content, film
Silver - film technique, editing
Silver - digital/mobile

♦ ADC
Gold - film
Silver - craft
Silver - interactive video
Bronze - branded content
Bronze - integrated
Merit - mobile website

♦ FIAP
GP Film
Gold - Film
Gold - Film Craft, Editing 
Gold - Film Craft, Content
Silver - Digital Craft

♦ D&AD
Graphite Pencil - film
Graphite Pencil - brand entertainment
Graphite Pencil - websites & Apps
Wood Pencil - digital Marketing 
Wood Pencil - digital design
In Book - Creative Use of Technology
Shortlist - User Interface Design
Shortlist - User Experience Design 
Shortlist - Use of Press & Outdoor
Shortlist - Writing for Film Ad
Shortlist - Writing for Digital Marketing
Shortlist - Integrated Digital Campaigns
Shortlist - Direct Response/Digital

♦ NEW YORK FESTIVAL
First prize - film/ interactive
First prize - branded content/editing
Second prize - film/ online
Second prize - branded content/script
Second prize - branded content/film
Second prize - film craft/ editing
Second prize - film craft/ script
Third prize - digital
Third prize - digital/ux
Third prize - digital/e-commerce 
Finalist - digital/use of medium

♦ EL SOL
Gold - film (el sol);
Gold - activation (el sol);
2 Golds - digital (el sol);
Silver - intergrated (el sol);
Silver - branded content (el sol);
Silver - craft (el sol);
Bronze - inovation (el sol);

♦ EL OJO
Gold - Film
3 Golds - Digital
2 Golds - Content
Gold - Integrated campaign
2 Golds - Digital Craft
Gold - Design
2 golds and 1 Bronze - Craft
Gold and Bronze - Media
Bronze - Experience

♦ ONE SCREEN SHORT FILM
Winner - Branded Entertainment

♦ SHOTS
Bronze - Online film of the year

♦ EFFIE
Bronze - Foods

♦ LIA
Gold - Branded entertainment
Silver - Film 
Silver - Digital, B2B 
Silver - Digital, Copywriting
Bronze - Digital, Content
2 bronzes - Non Traditional 
Bronze - Film Craft, Editing

♦ CCSP
Gold - film craft/ editing
Gold - film
Gold - digital
Silver - branded content
Silver - copywriting/digital
Bronze - integrated
Bronze - digital
Bronze - digital

♦ WAVE
GP - Digital
Gold - Digital Craft
Gold - Film
Gold - Film Craft
Silver - Digita Craft

♦ CRISTAL AWARDS
Gold - film 
Gold - branded content
Silver - digital

♦ SHARK AWARDS
Gold - Editing (shark awards);
Silver - Writing/idea (shark awards);
Bronze - Direction (shark awards);

♦ FWA
Site of the day

♦ AWWWARDS
Site of the day

♦ AICP AWARD
Advertising excellence/international

♦ WARC - THE CREATIVE 100
49º most awarded campaign of 2018
67 most awarded campaign of 2019

THX FOR STOPPING BY! S2

SAY HELLO ☺
eduarmaced@gmail.com