CD&AD

EDU MACEDO 


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I’M A CREATIVE DIRECTOR WITH 15+ YEARS OF EXPERIENCE CRAFTING GLOBAL CAMPAIGNS AND BRAND EXPERIENCES. ORIGINALLY FROM BRAZIL, MY CAREER HAS TAKEN ME THROUGH GERMANY AND NOW SPAIN, COLLABORATING WITH BRANDS SUCH AS COCA-COLA, OAKLEY, VOLKSWAGEN, OREO AND UBER. THIS PORTFOLIO IS A SELECTION OF PROJECTS CREATED WITH INCREDIBLE TEAMS ALONG THE WAY, WITH SOME OF THEM RECOGNIZED BY CANNES LIONS, D&AD AND INCLUDED IN THE MoMA COLLECTION. ↴

SELECTED
WORK—©

2010 — 2026

↴

ABOUT

(ME)

CD* [SR. DESIGNER // SR. ART DIRECTOR]

BASED IN BARCELONA, SPAIN // AVAILABLE WORLDWIDE
 
 

I'M A VISUAL
STORYTELLAR

I’m glad you’re still here. So here’s a bit more about my story.

Everything started when I was 13, absolutely sure I’d become a pro skateboarder. That didn’t happen, of course… but skateboarding ended up influencing the way I see the world. It pulled me into street culture, and from there into graphic design, photography, filmmaking and eventually advertising. I also co-founded and ran a skateboarding brand for 10 years, shaping its creative direction and building projects around the community.

What started as curiosity slowly turned into a career. I’ve been working with ideas, culture and craft ever since, creating projects locally and globally for brands like Coca-Cola, Havaianas, Oreo, Getty Images, Oakley, Volkswagen and more recently Uber.

Along the way, I worked with great people at AlmapBBDO, R/GA, Saatchi & Saatchi Germany and Ogilvy Spain. Some of that work was recognized by Cannes Lions, D&AD and The One Show, and one project, Endless Stories, became part of MoMA’s permanent collection.

Beyond design, I’m deeply curious about philosophy, psychology and the technologies reshaping how ideas come to life. As tools like AI make aesthetics and production easier and more accessible, I believe what really matters is vision, taste and the strength of the ideas behind the work.

If this sounds like your kind of conversation, I’d love to connect.

WORK
EXPERIENCE

INDEPENDENT CREATIVE
─ PRESENT 
• CREATIVE DIRECTION (HANDS-ON)
• ART DIRECTION
• GRAPHIC DESIGN
• DIGITAL DESIGN
• SCALABLE VISUAL SYSTEMS

...

» LINKEDIN
» eduarmaced@gmail.com

OGILVY 🇪🇸 (2023/2025)
─ SENIOR ART DIRECTOR

SAATCHI & SAATCHI 🇩🇪 (2022/2023)
─ SENIOR ART DIRECTOR 

R/GA 🇧🇷 (2020-2021)
 ─ ASSOCIATED CREATIVE DIRECTOR

ALMAPBBDO 🇧🇷 (2016/2020)
─ SENIOR ART DIRECTOR

AWARDS
& PUBLICATIONS

♦ MoMA
Endless Stories
Part of MoMA’s Permanent Collection

♦ CANNES LIONS 
Gold Lion - Film
Gold Lion - Direct: Sectors - Food & Drink
Gold Lion - Direct: Culture & Context - Social Behaviour
Gold Lion - Use of Branded Content for Digital or Social
Gold Lion - Social & Influencer Social
Silver Lion - Entertainment 
Silver Lion - Film Craft, Editing 
Silver Lion - Entertainment Lions for Gaming
Silver Lion - Direct: Data & Technology - Gaming
Bronze Lion - Film Craft, Script
Bronze Lion - Design
Bronze Lion - Digital Craft
Bronze Lion - Excellence in Brand Experience
Shortlist - Digital Craft
Shortlist - Design Lions

♦ ONE SHOW
Silver - Film
Silver - Interactive
Bronze - Online video
Bronze - Interactive, craft writing
Bronze - Digital design
Merit - Online video
Merit - Integrated
Merit - Craft -web ux 
Merit - Moving image
Merit - Craft/writing
Merit - Craft -web ux/experience
Merit - Craft/editing
Merit - Short form video

♦ CLIO
Gold - Film, short form
Gold - Branded entertainment, film
Silver - Branded content, film
Silver - Film technique, editing
Silver - Digital/mobile

♦ ADC
Gold - Film
Silver - Craft
Silver - Interactive video
Bronze - Branded content
Bronze - Integrated
Merit - Mobile website

♦ FIAP
GP Film
Gold - Film
Gold - Film Craft, Editing 
Gold - Film Craft, Content
Silver - Digital Craft

♦ D&AD
Graphite Pencil - Film
Graphite Pencil - Brand entertainment
Graphite Pencil - Websites & Apps
Wood Pencil - Digital Marketing 
Wood Pencil - Digital design
In Book - Creative Use of Technology
Shortlist - User Interface Design
Shortlist - User Experience Design 
Shortlist - Use of Press & Outdoor
Shortlist - Writing for Film Ad
Shortlist - Writing for Digital Marketing
Shortlist - Integrated Digital Campaigns
Shortlist - Direct Response/Digital

♦ NEW YORK FESTIVAL
First prize - Film/ interactive
First prize - Branded content/editing
Second prize - Film/ online
Second prize - Branded content/script
Second prize - Branded content/film
Second prize - Film craft/ editing
Second prize - Film craft/ script
Third prize - Digital
Third prize - Digital/ux
Third prize - Digital/e-commerce 
Finalist - Digital/use of medium

♦ EL SOL
Gold - Film (el sol);
Gold - Activation (el sol);
2 Golds - Digital (el sol);
Silver - Intergrated (el sol);
Silver - Branded content (el sol);
Silver - Craft (el sol);
Bronze - Inovation (el sol);

♦ EL OJO
Gold - Film
3 Golds - Digital
2 Golds - Content
Gold - Integrated campaign
2 Golds - Digital Craft
Gold - Design
2 golds and 1 Bronze - Craft
Gold and Bronze - Media
Bronze - Experience

♦ LIA
Gold - Branded entertainment
Silver - Film 
Silver - Digital, B2B 
Silver - Digital, Copywriting
Bronze - Digital, Content
2 bronzes - Non Traditional 
Bronze - Film Craft, Editing

♦ CCSP
Gold - Film craft/ editing
Gold - Film
Gold - Digital
Silver - Dranded content
Silver - Copywriting/digital
Bronze - Intaegrated
Bronze - Digital
Bronze - Digital

♦ WAVE
GP - Digital
Gold - Digital Craft
Gold - Film
Gold - Film Craft
Silver - Digita Craft

♦ CRISTAL AWARDS
Gold - Film 
Gold - Branded content
Silver - Digital

♦ SHARK AWARDS
Gold - Editing (shark awards);
Silver - Writing/idea (shark awards);
Bronze - Direction (shark awards);

♦ FWA
Site of the day

♦ AWWWARDS
Site of the day

♦ AICP AWARD
Advertising excellence/international

♦ WARC - THE CREATIVE 100
49º most awarded campaign of 2018
67 most awarded campaign of 2019

♦ ONE SCREEN SHORT FILM
Winner - Branded Entertainment

♦ SHOTS
Bronze - Online film of the year

♦ EFFIE
Bronze - Foods

©2026

SAY HELLO ☺
EDUARMACED@GMAIL.COM