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VOLKSWAGEN
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AGENCY ↴
ALMAPBBDO BRAZIL
In 2019, Volkswagen introduced three models in Brazil—Polo, Amarok, and up!—and our task was to launch them online with a consistent brand experience using a single design system.
We tailored each site to its audience: Polo emphasized technology and connectivity (trim comparison, infotainment highlights); Amarok focused on performance and toughness (visual storytelling around power and off-road capability); and UP! adopted a light, urban tone (personalization modules, fuel-efficiency messaging).
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MY ROLE ↴
ART DIRECTION / VISUAL DESIGN / UX/UI
PROJECTS
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©2026
SAY HELLO ☺
EDUARMACED@GMAIL.COM