PROJECT

013

OAKLEY

©


AGENCY ↴
FLAG CX / CUBOCC

In skateboarding culture, when you buy pro model shoes, it means you aspire to skate as good as that professional. So, what if we could literally deliver that sensation to our target audience, who admire the professional skater Bob Burnquist?

To promote the launch of Oakley’s first skate shoes with Bob’s signature, we created “Oakley Dreamland VR”: An immersive experience in the Megaramp with Bob Burnquist - that comes inside the brand’s new skate shoe box. 

The experience allows people to discover the feeling of a complete drop in the gigantic ramp located in Bob’s backyard.



MY ROLE ↴
CREATIVE CONCEPT / ART DIRECTION / VISUAL DESIGN / UX/UI


Bob
Oakley_KV_03
Oakley_KV_01
VR_mood
13-img-project-oakley
14-img-project-oakley
Oakley_Shoes_v2
Oakley_Kit_02
Oakley_Mobile_
Board_Oakley

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