PROJECT

020

AME-))I((

©


AGENCY ↴
FREELANCER

 

15 years ago, I designed the visual identity for the launch of the first skate video by Capital Skateboards, a skate brand from Brasília, Brazil. The idea comes from a simple thought: “Skateboard. Love it or leave it.” If you keep skating, it’s because you really love it.

The graphic system uses horizontal lines to represent the pauses that naturally happen while filming a skate video: breaking boards, traveling to spots, getting hurt, trying again. Those gaps interrupt the words (skateing), but they also connect them, just like the obstacles that are part of skateboarding itself.



MY ROLE ↴
CREATIVE CONCEPT / GRAPHIC DESIGN


VX2000_Ame
CPTL_TEAM_VHS
CPTL_VHS_Skate_Concept
CPTL_TV_Jimmy
02_CPTL_AME_Concept
04_CPTL_AMEb
03_CPTL_AMEb
01_CPTL_AME_v3
05_CPTL_AME
08_CPTL_AME_a
08_CPTL_AME_c
09_CPTL_AME_d
ezgif-10130cba7df47672
ezgif-22d35ee5bc8e869a
Jimmy_Ame
AME_GIF
Shape_Ame
01Poster_BSB
CPTL_Poster_RJ
CPTL_AME_Poster_v1
CPTL_AME_Poster_v5
CPTL_Ame_Jay_TSHIRT_v6

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