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COCA-COLA
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STUDIO X - EMEA / WPP
A simple idea for Coca-Cola in QSR: Get a Coke. Get Experiences. Get Spotted.
Teens who bought a Coca-Cola at participating restaurants unlocked the chance to access exclusive experiences. When they shared those moments on social media, Coca-Cola could feature them on its own channels and even on selected out-of-home placements.
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