PROJECT

020

NEXT JOY

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AGENCY ↴
R/GA BRAZIL

 

Next bank - one of the biggest fintech in Brazil, with more than 10 million clients - teamed up with Disney to launch next Joy, its first bank account for children and teenagers.

But unlike the others, this would be the first account of its kind to also offer financial education, with content segmented by age group and developed in partnership with Disney under the guidance of pedagogies.

Among other functionalities, parents can use allowance features and educational “missions” with non-financial rewards on next Joy.

 


MY ROLE ↴
CREATIVE CONCEPT / ART DIRECTION / VISUAL DESIGN


KV_NextJoy_01
NexJoy_OOH
03_KV_estudos_v2
01_KV_estudos_v2
StarWars_
vlcsnap-2021-03-12-17h19m01s734
vlcsnap-2021-03-12-17h18m41s920
Frozen
Mockup
KV_nextJoy_03
KV_nextJoy_02
KV_nextJoy_06

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