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OBOTICARIO
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W3HAUS BRAZIL
For the launch of Make B.’s Rio Sixties collection, we traveled back to 1960s Rio. Golden light, modernist buildings, Copacabana’s wave pattern, and effortless bossa-era glamour shaped the entire visual direction.
The campaign embraced a postcard aesthetic, turning the collection into a stylish trip back in time. To launch it, we created a digital activation where people could send a personalized postcard to a friend featuring the new makeup line. Simple, shareable, and rooted in Rio’s golden vibe.
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